The Russo Brothers’ creative studio AGBO is set to forge a “major” collaboration with SXSW London, bringing its unique cross-medium approach to the festival’s next iteration this June. The creative force, which encompasses creative talent, artisans and technical specialists working across cinema, TV, gaming and interactive media, will develop programming examining the future of storytelling, technology and gaming. Anthony and Joe Russo, who established AGBO in 2017, will be present in attendance with partner Donald Mustard, the former chief creative officer at Epic Games. The collaboration comes as the brothers complete work on “Avengers: Doomsday,” their highly anticipated blockbuster set for release on 18 December. SXSW London runs from 1 to 6 June in Shoreditch.
A Landmark Partnership for Worldwide Content Creation
AGBO’s partnership with SXSW London represents a significant moment for the festival, cementing its standing as a hub for groundbreaking artistic voices. The partnership unites one of Hollywood’s leading creative studios with a platform dedicated to exploring the intersection of entertainment, technology and digital culture. Angela Russo-Otstot, AGBO’s creative director, stressed the firm’s vision: “Storytelling in the modern era is not confined to a one format — it’s broad in scope, interconnected, and perpetually changing.” She noted how SXSW London’s international scope and the UK’s strength in arts and technology establish it as the perfect platform for showcasing AGBO’s multidisciplinary approach to modern storytelling.
Katy Arnander, head of programming at SXSW London, praised the partnership as transformative. “This is a significant collaboration, bringing some of the most influential voices in worldwide narrative creation into the programme,” she said. AGBO’s portfolio of work demonstrates their expertise, with credits such as “Avengers: Endgame,” “Everything Everywhere All at Once,” and the “Citadel” franchise, amassing over £5.5 billion at the worldwide box office. The company’s commitment to building expansive storytelling universes across film, gaming and digital platforms complements SXSW London’s goal of support innovators shaping the future of entertainment.
- AGBO’s portfolio extends across film, television, gaming and immersive experiences
- The Russo Brothers established the company in 2017 with shared creative vision
- Partnership explores narrative innovation across multiple creative disciplines
- UK serves as driving force in arts, technology and gaming sectors
AGBO’s Extensive Creative Universe
From Major Motion Pictures to Immersive Gameplay
AGBO functions as a collective of artists, craftspeople and engineers spanning diverse creative areas, fundamentally reshaping how contemporary narrative develops. Since its founding in 2017 by Anthony and Joe Russo, the company has developed a unique methodology that transcends traditional entertainment boundaries. Rather than limiting narratives to single mediums, AGBO constructs integrated universes covering film, TV, gaming and immersive digital platforms. This cross-disciplinary approach has achieved notable success, with the company’s work reaching remarkable international scale and cultural impact among varied audiences globally.
The range of AGBO’s creative output highlights its adaptability and drive. Beyond the Marvel universe, the company has created critically praised films including “Everything Everywhere All at Once,” the action-thriller film “The Gray Man” and the international spy series “Citadel.” Forthcoming projects include “Extraction 3,” “Tygo” and “Mercenary,” in addition to the eagerly awaited “Avengers: Secret Wars” currently in pre-production. This broad range of projects showcases AGBO’s capacity to balance both blockbuster tentpoles and innovative independent ventures, cementing the company as a genuinely transformative force in modern entertainment and creative production.
- “Avengers: Endgame” and “Avengers: Doomsday” represent major film milestones
- Gaming and immersive experiences extend storytelling outside of conventional cinema
- International “Citadel” franchise demonstrates worldwide reach and international cultural relevance
- More than £5.5 billion generated at global box office throughout all projects
- Donald Mustard, former Epic Games CCO, bolsters gaming and technology partnerships
The Russo Brothers’ Vision for Multi-Platform Storytelling
Anthony and Joe Russo have consistently championed a revolutionary approach to modern storytelling, one that understands storytelling no longer operates within individual platforms. Their founding of AGBO in 2017 solidified this concept into a concrete production company, bringing in world-class artists, engineers and craftspeople focused on investigating storytelling’s unlimited possibilities. The duo’s emphasis on integrated, sprawling story universes has significantly changed how people experience entertainment, whether through movies, television, interactive media or interactive digital platforms. This ambitious approach has become increasingly influential within the industry, inspiring competitors and collaborators alike to rethink conventional production approaches and pursue greater innovation and audience engagement.
The partnership with SXSW London demonstrates a significant validation of the Russo Brothers’ creative philosophy on an international stage. By introducing AGBO’s cross-disciplinary expertise to the festival, they seek to engage emerging creators and established industry figures in conversations about the future direction of narrative. The addition of Donald Mustard, previously creative lead at Epic Games, reinforces this vision, connecting cinematic storytelling with advanced gaming innovations and immersive design. This coming together of creative minds positions AGBO at the leading edge of entertainment innovation, demonstrating how traditional filmmaking can seamlessly integrate with gaming, technology and immersive experiences to create deeper, more compelling stories.
Forthcoming Initiatives and Sector Influence
The Russo Brothers’ creative slate demonstrates impressive scope and diversity, with numerous prominent projects in different phases of production. “Avengers: Doomsday,” arriving in December 2026, marks the central focus, whilst “Avengers: Secret Wars” advances through early development. Alongside these Marvel projects, AGBO keeps developing fresh properties including “Extraction 3,” “Tygo” and “Mercenary,” each highlighting the company’s commitment to innovative storytelling throughout different genres and formats. This broad slate maintains sustained creative momentum and market relevance for years to come.
| Project | Status |
|---|---|
| Avengers: Doomsday | Post-production |
| Avengers: Secret Wars | Pre-production |
| Extraction 3 | Development |
| Tygo | Development |
| Mercenary | Development |
SXSW London’s Growth as a Hub for Creativity
SXSW London has quickly become itself as a top venue for artistic advancement since its inception, drawing business executives and new voices from across the globe. The festival’s second edition signals a turning point in its growth, with the AGBO partnership demonstrating the event’s increasing impact within the entertainment ecosystem. By facilitating discussions about the direction of narrative, digital innovation, and gaming, SXSW London has established itself as well beyond a conventional film event—it’s transformed into a hub where artists, engineers, and visionary creators gather to shape the entertainment landscape of the future.
The festival’s location in Shoreditch, London’s creative centre, reinforces its commitment to supporting innovation and artistic achievement. As Katy Arnander, head of programming at SXSW London, emphasised, the collaboration with AGBO marks a substantial alliance introducing influential voices to the programme. The festival’s approach complements AGBO’s emphasis on developing expansive storytelling landscapes across multiple disciplines. This strategic positioning confirms SXSW London continues attracting top-tier talent and providing programming that resonates with seasoned professionals and the next wave of creative innovators.
- Cross-disciplinary storytelling spanning film, gaming, and online channels
- Venue for up-and-coming talent and established industry figures
- Emphasis on cutting-edge innovation and immersive experiences
- Celebration of the U.K.’s creative, technological, and gaming industries